IguVerse Whitepaper
Socialize to Earn as a viral mechanic
โ€‹Socialize to Earn is in essence a viral mechanic, which means it creates traffic without any additional investment, as it offers a very natural engagement pipeline.
In short, the user's journey has the following structure:
  • Web3 users interested in our project mint our NFTs, play the game and share their photos with PetId.
  • Their web2 friends and followers see their stories several times a week.
  • They start to ask about our app, try it out and eventually become its users.
We believe that pet lovers are a perfect fit for the socialize-to-earn model, as engagement metrics are very high among them. According to Mars Petcare US, about 65 percent of pet lovers post about their furry friends on social media an average of two times per week. Moreover, a whopping 90 per cent of people have admitted they are more likely to engage with a post if it shows an animal, the report from network Three found, so we expect that our app will gain popularity among all pet lovers even if they donโ€™t own a pet.
Coupled with the concept of input-based NFT generation that makes each of our users an artist in a certain sense, socialize-to-earn and NFT generation offer great prospects in terms of being appealing to our users. Apart from being unique, our NFTs also contribute to the engagement pipeline mentioned above โ€” people like the way our NFTs look and want to share them on social media. Our AI seems to have a sense of style!
Considering our marketing efforts and the size of the existing community, we think that we could have a large influx of users at the release of our app which will later be replaced by a steady and consistent inflow of new players. We expect to reach 1 million users by the end of the year.
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